WE Mag interview w/ Swipes CFO--This Woman in Business is Cleaning UP!
Tell us about your business?
Swipes inc is the minority/women owned company that produces Swipes Lovin Wipes ®, are an all natural, biodegradable, compostable, dispersible, and flushable personal hygiene wipes that are, free of alcohol, chlorine, and dyes, made of 98% renewable resources and are intended for adults to freshen up before and after intimate moments. Because it is enhanced with only aloe and vitamin E and are also hypo-allergenic, they are safe and soft for even the most sensitive places.
Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?
Before I started Swipes Inc, with my partner, Vera, I had the intention of starting medical school. Although, I was excited about continuing my education, I felt as though there was something more that I wanted to do. Now that Swipes Inc is running on all cylinders, I have the freedom to work with people I want, get involved in events and charities I care about, and take pride in knowing that I am offering an eco friendly product that is priced reasonably and therefore accessible to more people.
What or who has been your greatest influence in business and why?
My inspiration was my mother, who after working 17 years for someone else, decided to open her own Physical Therapy office, she has never been happier because she finally gets to treat patients with personal care and attention. The greatest influence was my sister, she is an environmentalist and guided me in all aspects Green.
What would you say is your greatest professional accomplishment to date?
From a business stand point it has definitely been:overcoming the hurdles placed in front of us by large companies, but slowly and surely they have seen the value and opened their doors.
What’s the best advice you have received in business that you wish to pass on to our readers?
Get advice from as many different channels, don’t accept the word of one person as the final answer. Everyone you meet has words of wisdom, but ultimately your gut instinct will make the best decision.
What has been the most effective marketing initiatives or programs you have used to promote your business?
Apart from the social media, the most effective initiatives we have taken have been to get involved in local and non-profit organizations. By providing product samples to people at these types of events, we get the product directly in the hands of the consumer and we get to support a cause. Great for branding and all around feel good experience.
What one thing have you learned as a small business owner that has served you well over the years?
Ask questions. No matter how good you are at your business, there is no possible way you can be the expert in all aspects of your business. Nobody is going to know or love your business more than you. But don’t be afraid to know your limitations, people are always willing to help, especially in their area of expertise. It gives them a chance to shine, helps your business, and facilitates in better decision making
Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?
I believe this depends on the area of your business. If, for example you are an eco company, get involved in eco groups, communities, events, etc. If you are a baby product, get involved with mommies. And ask them what they want. If you have a great idea, but don’t know how to get it out there, nobody will know you exist.
Do you have any new projects coming up (or have you just completed a big project ~ reached a milestone, etc.)?
We just celebrated out official Grand Opening Party, as members of certain communities, we reached many people and by hosting the event at our location, giving away samples, we made sales, new customers, and were even interviewed by the local media. In addition, after months of chasing, piles of paperwork, and endless emails we have just been welcomed into a large distribution company. Very exciting.
What do you do for fun/relaxation?
Living in Florida, I definitely take advantage of the things around me. I love to go for a run outside with my Jack Russell, “Ocean.” To cool off in the heat I am an avid scuba diver, and I love to go fishing and cook what I catch. To relax (and so much more) I enjoy Hot Vinyasa Yoga.
What is Number One Business Goal you plan to accomplish over the next year?
To make Swipes a household name.
You want to write a book on:Cooking what you catch-recipes for the kitchen and for life, learning how to take advantage of your resources, whether it be food ingredients or life experiences
Is there anything else you’d like to share with our readers?
I just published a Children’s book, but it was just for fun.
It is called the Adventures of the Chinchilla and the Gorilla:
What’s the best way for our readers to connect with you?
I'm interviewed at Jewcy.com, as part of their profiles highlighting the 100 of us who are being honored for this year's The Big Jewcy. The party is next Wednesday, June 15th, at Brooklyn Winery in Williamsburg. Just to clarify - Best Sex Writing 2012, which I'm finishing this month, is going to be my 42nd anthology. I'm a dork and keep track of those things. It sounds like a lot. I guess it is (I almost said it wasn't, and also almost said it gets easier as you go along, which was true until right about now, when things are not easy at all).
Here's a snippet:
Why and when did you decide to become a sex writer?
I don’t think I ever decided to become a “sex writer” and it’s a label I struggle with; I’d much rather just be called a writer. But when I was in law school at NYU back in my early twenties, I was reading a lot of erotica and at one point thought, “I could try that.” And I did, and my fictional story about Monica Lewinsky, “Monica and Me,” was published in a book called Starf*cker. From there I went on to write probably over 100 short stories and then that led to a sex column in The Village Voice, and now one at SexisMagazine.com, and my full-time job as Senior Editor at Penthouse Variations. It’s funny because in college I was deciding between law school and journalism school and part of why I picked law was that I never thought I could make a living from words, and now I do.
Do you have any specific goals you’re trying to accomplish with your writing?
I don’t know if I’ve ever had goals per se. I feel like I fell into doing what I do and sometimes I look around and have to pinch myself that I get to do all the various things I do and make money at them. I want to try to be as rigorously honest with myself and my readers as I can; sometimes the allegiance to the work outweighs an allegiance to anything or anyone else, and that is a tough balancing act. I learn a lot about myself by writing both fiction and nonfiction, but I’m also aware that, especially around sex, I’m never just writing about me. So I try to keep that in mind. My goals are to not let my fears discourage me from even making the attempt at trying new things in my writing.
Check out my interview with the very talented, funny and smart performer Jessica Delfino, who graciously had me on her show to talk about sex in hotels and on planes, where I learned about ice hotels, as well as people-pleasing and sex in the news and more. Some screen grabs are below.
Watch us here and follow @loveisp on Twitter to find out who else she's hosting and of course visit jessicadelfino.com where you can see more of her work, including my favorite song of hers, "My Pussy is Magic." And you can catch her performing at In The Flesh. Speaking of which, well, it's not coming back, but I am working on a special fall NYC multimedia extravaganza. Stay tuned.
I'm wearing my new favorite piece of jewelry, the demi necklace by Objets d'Envy in Honeysuckle, Pantone's color of the year. Love their jewelry!
And look what she served me for breakfast! I'm totally tempted to be all rock star and have a rider that I want crepes at every interview.
Heading to DC this weekend - excited for Momentumcon, but kindof wish this were a stay-in-NYC-and-be-warm-and-catch-up-on-scary-to-do-list weekend. That'll have to be next weekend, I supposed. Very behind but determined to put Best Bondage Erotica 2011 and my kinky couples anthology (deadlines today!) to bed before I leave for Seattle in two weeks. Or as damn close as I can get. I have this mantra on repeat kindof like "I think I can," but in my case it's "The perfect is the enemy of the good." In-fucking-deed.
You’ve written for a pretty lengthy list of publications. Is it hard to switch between your sexy hat and your normal journalist hat? Ever accidentally slip in an orgasm metaphor where one doesn’t belong?
I think I navigate fiction and nonfiction pretty easily, that’s the biggest switch. I fight hard not to be relegated only to writing about sex, because I have plenty of other interests. I think the biggest challenge for me when I’m writing fiction is to not personalize it too much, and lately I’ve been trying to write characters who are very different from me, like a transgender man into erotic boxing in “Punching Bag.” There is always a little bit of myself in my stories though, even if it’s about, say, a gay couple competing in a “Sexathon.” It’s not that I’ve actually done that, but in some buried corner of my fantasies, it sounds fun, and in fiction I get to “be” all those people doing all those wild things.
What makes the character(s) in your story nice but naughty?
Well, this is a story where there’s no actual sex in it, just a very wicked fantasy, so I think that qualifies as “nice,” but the fantasies the characters do have are decidedly risqué.
I've been busy with multiple writing and editing projects, plus was hit by a whammy of a headache/illness this week, so haven't had much time to blog, but wanted to share this interview Lena Chen did with me about erotic writing and feminism. While I don't characterize my 35 erotica anthologies as "feminist" per se (I don't feel it's my place to one way or another), I do think I bring a feminist bent to the Best Sex Writing anthologies I've edited and...stay tuned next week for the announcement about Best Sex Writing 2012, with a fabulous guest judge and a very firm May 1st deadline.
I'll be very eager to read your nonfiction submissions. And in the meantime, I have an April 1st deadline for calls for my erotic romance, kinky couples and Best Bondage Erotica 2011 anthologies which are all wide open - I read submissions on an ongoing basis and so far have gotten very few submissions, so I highly encourage you to get yours in early and make them stand out! (Note: I consider all submissions received by the deadline, but since I consider stories as I go, the later stories are sent, the fewer spots that are open. I always welcome excellent writers though and have so many great stories in my upcoming books which I will be sharing closer to pub date - this summer/fall Obsessed and Women in Lust will be out!)
Some of you caught Can't Think Straight: A Memoir of Mixed-Up Love author Kiri Blakeley doing her very first reading from the book at Comedy Sex Night at In The Flesh last November. I just interviewed her for SexIs Magazine about finding out her fiancé was gay, dating in New York (she paints a very vivid picture of the confusion that can cause for women who like men), sexual orientation and whether her memoir is a "slut-fest."
One of the most compelling people describe in your book is James. You wrote: “For James, and men like him, fucking a girl was like watching a movie—something to do to pass the time.” You admit that when you started dating again, you were like that too—at first. Was that important because you felt you missed out on something by meeting Aaron so early?
I met Aaron when I was 26, so it wasn’t that early, but I had not dated much before him. I lost my virginity very late, at 24. I never was the type to sleep around. So yes, suddenly, when I got out of this relationship, I felt the need to go a bit wild.
Frankly, I was horny. I was in my mid-thirties, a peak sexual time for women, I felt comfortable with my body and what I wanted, I felt confident in my sexual abilities, and also, very important, I hadn’t had much of a sex life in the past five years. Aaron hadn’t shown much interest in it--for reasons that became obvious later--and I eventually lost interest, too.
click above to buy on Amazon, where I wrote this review below. There's a line that I can't find but it was something about holding hands and I wish I'd had my usually ever-present stickie flags with me while reading (note to self, keep stickie flags on you at all times!) because it really was this perfect, perfect line):
In this often-humorous memoir, Kiri Blakeley explores both the aftermath of her ten-year relationship after her fiancé comes out as gay, as well as her emergence into a NYC dating world that is very different from the one she had encountered in her twenties. There is lots of drama here, from checking a lover's text messages and online dating profile to figuring out whether she can, or even wants to, have casual sex. Blakeley also goes from anger at her fiancé to a friendship that evolves along with her outlook on their years together; the scenes where they reunite show the resilience of their relationship, now in its platonic form, as well as the loneliness each of them feels as they move forward with their new lives.
Her relationship with James, who makes it clear he wants a casual relationship, a friendship, and is seeing other people (as is, at times, Blakeley), is both the most disturbed and problematic, but also the most compelling. After he says that can be both friends and lovers, while encouraging her to go on dates with others, she writes: "Sometime in the very early morning, I feel him tightly curling his hand around mine. When I attempt to pry my fingers from his so I can go to the kitchen to get water, he grunts his disapproval and clings tighter. It's moments like these that kept me coming back, I suppose."
There were times I wanted to yell at Blakeley, tell her she's better than some of the guys giving her the runaround, but she captures both her sense of freedom (albeit involuntary freedom) tempered with her increasing sense of attachment to her lovers. The ongoing drama makes for a gripping as well as realistic read, and the "mixed-up" of the title refers not only to her former fiancé, but to her as she tries online dating and the pickup scene, while assessing what went wrong (and right) with her ex. For any SATC fan, this is the real thing.
Further to yesterday's post, I must say that one of the best parts about reviewing a Dutch city bike (or at least a designer interpretation of a Dutch city bike) is that one is automatically exempted from using the terms that are otherwise mandatory in bike reviews. These terms include: hoops, stoppers, clampers, rubber, and skins. (Incidentally, in S&M circles those things plus a bottle of wine equal a romantic evening.) Furthermore, one is also exempted from citing the bike's lateral stiffness and vertical compliance, as well as referring almost sensually to the "beefiness" of the bottom bracket, as epitomized in the famous Neuvation video.
However, if you found yourself missing any of these things, perhaps this video will help tide you over until the next James Huang review "drops:"
That must be the new BB30 standard everybody's talking about.
But while I have no idea to whom the above bottom bracket belongs, I can say with assurance that it is not attached to a hipster, since hipsters tend towards the small and diminutive. (You could smother at least three hipsters to death with that posterior.) And speaking of hipsters, there is a brief interview with me in the current issue of "The Fader," which can probably best be described as a "hipster" magazine:
In my defense, I was drinking during the interview, and unlike Tom Boonen who blacks out and has "indirect contact" with cocaine when he drinks, I just say boring things to hipster magazines. Also, there's a photo of me or else someone purporting to be me doing some kind of contrived urban cyclocross maneuver. Hey, that shark's not going to jump itself. However, I will deny any accusations that I did it "for the hipster pussy," unlike this person:
That said, if I was motivated by "hipster pussy," this interview could only help, since one day maybe I'll get invited to a party thrown by "The Fader." In addition to a number of articles about various bands and rappers, the current issue contains images from one of these parties, which from the looks of it was not lacking in the Impassioned Hipster Dancing department:
Also, it appears as though furry cossack hats may be the new flat-brim fitted caps, and patterned cashmere mufflers may be the new keffiyeh. It's a good thing the woman from the BB30 bottom bracket video wasn't there, though. I have a feeling nobody would have made it out of there alive.
Of course, the fact is that even if I did attend one of these Impassioned Hipster Dancing parties, I probably wouldn't have much to talk to people about, since from the looks of the crowd they probably aren't conversant in the relative merits of the various bottom bracket standards, and they'd probably be quite bored by my thoughs on them. (Though the one person who rode a fixie to the party would probably say "square taper FTW!" at some point.) Really, the best I could do would be to refer knowingly to some of the bands on this "mix tape," which was sent to me by Barry Wicks:
Wicks actually sent me a first "mix tape" back in March, and I was extremely grateful to receive another one. Even better, in addition to providing me with Impassioned Hipster Dancing party small-talk, he also provided me with an ironic t-shirt to wear. Behold:
Yes, that's Barry Wicks with an Afro making karate-love to a flower. I can't help suspecting that Barry Wicks may be about to "drop" an energy drink, because I'm sure a beverage called "Wicknasty" with this image on the can would fly out of the bodega refrigerators. So I'd like to extend a sincere thank-you to Barry Wicks for the excellent hipster party survival kit, and if any of you wind up at an Impassioned Hipster Dancing party and see someone standing in the corner wearing a "Wicknasty" t-shirt and making awkward chit-chat about bottom brackets, come by and say "hello" because it's almost certainly me, and I'll almost certainly be really uncomfortable.
If yesterday's review inspired you to join the legions of people already happily palping Dutch city bikes, look no further than this pictorial for a guide to how to ride one properly. Yes, in a certain way the Dutch city bike is the SUV of bicycles--it's a little too big, it creates the illusion of safety, and nobody pays any attention when they're operating one.
Still, a Dutch city bike is downright stealthy when compared to a recumbent:
I realize the chances of you seeing this are slim, slim, slim...but just in case lightning strikes---
We were riding bikes near each other down Second Avenue tonight. You have brown hair and brown eyes. Were wearing a white helmet and blue jeans and riding a blue 10 or 12 speed semi-vintage type of bike. I was on the recumbent.
You turned onto second Ave around 36th street (and narrowly avoided a cab at 35th street!) and then rode down Second before turning left on 10th street (?) or so.
I was totally struck by your looks (and liked the way you ride) and was hoping there would be a good opening to say hi... Hard of course as we were both kind of racing down the street, but... if you happen to see this, I'd love to race you to a coffee sometime!
Then again, a recumbent is stealthy in its own way, since the rider can prowl around the city safely below eye level like a U-boat of dorkitude. Even this post is stealthy--notice how he just slipped in the fact that he was on a recumbent in the same way that you'd gloss over the fact that you're already married or you have an STD. We've seen recumbent riders on the make before, and it wouldn't surprise me if the city is teeming with them. Nor would I be surprised to learn that some of them are equipped with crotchal periscopes in the hopes of encountering Famke Jansen or oversized bottom brackets. Maybe we'll see a RANS recumbent x U.S. Submarines "collabo" in the near future.
In the meantime, though, we'll have to make due with more fixed-gear "collabos." Here's one in the P.K. Ripper "colo[u]rway:"
Yes, heads will turn and bars will spin when you make the scene on your ironic nostalgia machine. Just top it off with a "Comeplaypolo" t-shirt and you'll be a shotgun blast of cycling references. Is "warmed over" a colorway?
Regardless, it seems as though people aren't going to tire of "collabos" (or "collabia," which is technically the plural form of "collabo") and limited editon colourways anytime soon. Even Tweeting celebrity Dennis Hopper is getting in on the act:
It looks like we'll have to wait a little longer for the Hopper x Krylon dayglo pussy "collabo" to drop, since Dennis Hopper seems to be wandering around his house in his underpants (he doesn't say that but with Hopper it's just assumed), rattling a spraypaint can and cooing, "Here, kittykittykitty!" He probably shouldn't have Tweeted about it, though, since now PETA's liable to join the collabo too.
But I'm sure he means well. He's only doing it for the hipster pussy.