Swipes Lovin Wipes is invading NYC today at the Holiday Lookbook event!
Here's CFO, Maxine Gomez getting interviewed by TV personality and Fashion Expert Jill Martin!
More to come from this fabulous NYC trip!
Peace, Lovin, Swipes!
Swipes Lovin Wipes is invading NYC today at the Holiday Lookbook event!
Here's CFO, Maxine Gomez getting interviewed by TV personality and Fashion Expert Jill Martin!
More to come from this fabulous NYC trip!
Peace, Lovin, Swipes!

I haven't been posting too much lately, because I've been working hard at a nice, big freelance project, which I'll post about in a few weeks. But recently I was able to do a really fun piece promoting La Vie Parisienne Nouveau and Deco-inspired jewelry for Whole Body at Whole Foods Market Chelsea. This jewelry is amazing– so elegant and interesting– and I wanted to create some really stand-out signage for it.
Well, at least technically. It was the official first day of summer a few days ago, and July 4th is coming up fast, so the weather needs to catch up with the rest of us in NYC and provide some fun in the sun! I am super-excited to start using our new yard and new Weber grill.
This is a new logo for the demo-fest held every Tuesday evening at the Chelsea Whole Foods Market store. Every department has free samples available from 5pm–7pm. I wanted to convey Springtime, freshness, and simplicity with this design. I like both of the fonts a lot on their own, but I also dig how they contrast– one a bit edgy and more contemporary, but still with a home-made quality– the other with a clean, retro charm. Besides all that, who doesn't like free samples?
This is a design for the first-ever Whole Foods Market Chelsea Store Tee Shirt! I was happy to design it. The tee was given out to Team Members at a Team Member appreciation event (with ice cream!) today. The Chelsea store was the first Whole Foods Market to open in New York City, and now there are 5 stores in Manhattan, with more on the way. Chelsea may not be as flashy as the other stores anymore, but it's got a great neighborhood feel. We wanted to present that in the design, so we went with an old-school palette of browns and copper, and a seventies-style font, and of course, the ubiquitous yellow cab.