Foodie Buttons!

I recently created these new buttons for Whole Foods Market Chelsea Team Members to celebrate Team Member Appreciation Week. Each Team Member's name was placed in the center of the button. Don't worry– this is not the only thing done for the Team Members– there was food, massages, gifts and, oddly enough, karaoke. The people I spoke with really did seem to enjoy their new buttons, and that's pretty cool. They were fun to make of course, since I love food. My favorites are the sushi and the avocado. Pop quiz– the one on the top right may look like cake, but it ain't– what foodie item is it?

Paris Chic

I haven't been posting too much lately, because I've been working hard at a nice, big freelance project, which I'll post about in a few weeks. But recently I was able to do a really fun piece promoting La Vie Parisienne Nouveau and Deco-inspired jewelry for Whole Body at Whole Foods Market Chelsea. This jewelry is amazing– so elegant and interesting– and I wanted to create some really stand-out signage for it.

As much as I enjoy doing full-color work, I would often find that there would be a little nuance from the original sketch that was missing from the finished product, so I've been experimenting with layering some of my sketches into the finished paintings/color work, and so far I like the results. I am also continuing to use vector art in my illustrations, which I enjoy doing, to switch it up.

So, if you know a girl who loves shiny, sparkly things (that's most of us), get some of La Vie Parisienne's gorgeous jewelry for her, at Whole Body at Whole Foods Market, Chelsea. I may have to get a pair (or two) of the earrings myself to get me all set for my trip to Paris this Fall!

Tee Shirt!I recently designed a tee shirt for the winter season at Whole Foods Market Chelsea. I got my hands on a shirt today and they came out great! The colors are pretty different, which I was prepared for, and while I do like the colors on my original art, I think they look a little more wintery on the shirt.

L Magazine Presents the NADA Emerging Artist Party at Bumble & Bumblephoto by Michael Seto

Whole Foods Market New York City stores sponsored the L Magazine NADA Emerging Artist Party at Bumble & Bumble this past Thursday. I created the signage for the event, and I attended the party as a guest. Of course, it was a lot of fun– delicious food, plus free-flowing wine & whiskey! I especially had fun creating the chalkboard for the oyster shucking station. Hipsters eating oysters– naturally! To check out all the photos of the event, click here. There are pictures of my signage, as well as my co-workers dishing out gelato & brownie sundaes and shucking oysters. There are also a couple of "Where's Waldo"-esque pictures of me watching a really wacky costume-fashion show, too!

FEED the kids, and look cool doing it!

At the Chelsea Whole Foods Market, located on Fashion Avenue, Heather, in charge of the Marketing Team, put together a "Project Runway"-esque challenge for students at FIT. The idea was to create outfits out of FEED 100 bags, and other Whole Foods Market reuseable bags. And the results were stunning! I created the window clings and designer info signage, while my co-artist Graham got his skinny butt down in the windows to set up the dress forms.
The FEED 100 bag is special, because if you use it not only does it cut down on paper & plastic bag waste– a huge problem, but it also provides 100 meals to hungry kids in Rwanda. I know times are tough here right now, but people in places like Rwanda have had it way worse for a lot longer, and these kids just want some square meals.
So come check out the window display along Seventh Avenue and 24th Street, get a FEED 100 bag for you or someone you love, save some trees and look cute– although probably not as cute these awesome outfits. (To see them all click here!)

New LogoThis is a new logo for the demo-fest held every Tuesday evening at the Chelsea Whole Foods Market store. Every department has free samples available from 5pm–7pm. I wanted to convey Springtime, freshness, and simplicity with this design. I like both of the fonts a lot on their own, but I also dig how they contrast– one a bit edgy and more contemporary, but still with a home-made quality– the other with a clean, retro charm. Besides all that, who doesn't like free samples?

Whole Foods Market Chelsea Tee Shirt Design

This is a design for the first-ever Whole Foods Market Chelsea Store Tee Shirt! I was happy to design it. The tee was given out to Team Members at a Team Member appreciation event (with ice cream!) today. The Chelsea store was the first Whole Foods Market to open in New York City, and now there are 5 stores in Manhattan, with more on the way. Chelsea may not be as flashy as the other stores anymore, but it's got a great neighborhood feel. We wanted to present that in the design, so we went with an old-school palette of browns and copper, and a seventies-style font, and of course, the ubiquitous yellow cab.

Hey-o! We Have a Winner!I had entered some of my Whole Foods Market plexiglass boards into a contest held by the Chalk Ink brand of liquid chalk paint markers...and I won the July contest. Whoo hoo! That is one of my all-time favorite plexi-boards– because I can't wait to see a very similar scene when I go to Costa Rica for my honeymoon! Click here for the Chalk Ink blog, where the contest results are posted.

Happy Thanksgiving! (or the holiday I almost hate now)Well, things have been very hectic for me lately, since where I work Thanksgiving is bigger than Jesus and his birthday. But the stress will all melt away tomorrow, when I get to eat lots of yummy food, including my very own famous French apple pie.
I don't normally post the illustrations I do of food for something at Whole Foods called "faves", because they can be pretty boring out of context, but on the eve of the holiday most worshiping food, I thought it was appropriate. Enjoy the feast!

Use Your NoodleThis is a design I did for work, but it's for the employees only, not customers, so I got to be a little more crazy with it than a lot of other projects. Now doesn't that make you want to eat your noodles?

Psycho-Pumpkin-Headed Maniacs!

Well, that's what we are at Whole Foods. But, everyone loves pumpkin– and we can't all be crazy...can we?

Dragons are cool...

...there's no denying it. So that's why I put this item I did for work up. (in case you don't know this, I work at Whole Foods Market as a store artist.) It's paint marker on plexi-glass, and it's for the sushi department. Maybe I'll add my other sushi "paintings", of a lotus & a koi fish. mmmm, sushi.