Whole Foods Market Chelsea Tee Shirt Design

This is a design for the first-ever Whole Foods Market Chelsea Store Tee Shirt! I was happy to design it. The tee was given out to Team Members at a Team Member appreciation event (with ice cream!) today. The Chelsea store was the first Whole Foods Market to open in New York City, and now there are 5 stores in Manhattan, with more on the way. Chelsea may not be as flashy as the other stores anymore, but it's got a great neighborhood feel. We wanted to present that in the design, so we went with an old-school palette of browns and copper, and a seventies-style font, and of course, the ubiquitous yellow cab.