That was the theme of a massive advertising campaign in the nineties from SKANSKA. They bought media for millions of dollars. Do anyone remember the campaign?
Now imagine if they had used all that money actually building a house drawn by a kid. It would be perhaps the most famous building in sweden. It would still stand today, and for a looooong time.
Imagine if Studio Total had just made an Ad with a mock-up of the Wall of Sound. Do you think we'd still gotten 1,5 million views on Google?
Imagine if Selma Lagerlöf had said: "someone ought to write a novel about a mad pries convincing peasants to travel to Jerusalem".
