Most intellectual women don't believe they prefer dramas about upper-class people yet 99% of costume dramas are set in the top 1% income bracket.
Almost nobody say they want to marry a boring idiot. Yet look on the wife of Jan Björklund.
People claim they want good prices, quality and environmentally friendly food yet MacDonalds is the worlds most profitable restaurant-chain.
People have no idea WHAT they want or WHY they want it.
Advertising is not about giving people arguments, but by fueling desire.
When desire is there, to poor fools (like ourselves) will find their own arguments.
Like the Björklund wife claiming he's good with animals or the Sense-and-Sensibility- watchers claiming they just watch what is ON or the forty-million people eating at McDonalds every day doing it as an "exception".
